no doubt that eCommerce is growing, generating sales, and providing
new business opportunities. The question is: can you keep up?
You can. Don’t let the speed of innovation scare you away.
As a marketer, you can’t let innovation scare you –
you must embrace it. To fear innovation is to fear success and
I know you’re better than that. At the very least, relish
the anticipatory excitement of embarking on change that can fuel
You want to keep up with eCommerce website design, but you, like
most people in this frenzied capitalistic economy, are short on
time. No problem – we’ve got the information you need
to know in order to create a successful eCommerce website design.
Here are the key elements of eCommerce website
design that you can’t live without:
1. Responsive Design
Only 22% of marketers say they’re ahead of
the curve when it comes to responsive design. 29% say they have
“average” experience, 23% say they’re behind the
times, and 4% say they’re hopeless. (eMarketer)
That doesn’t mean give up; it means seek help when needed.
Responsive eCommerce website design is the way of the future.
Why waste money building a website that will soon be outdated?
Responsive web design is the only logical choice for any website
built today. Why choose responsive web design? Responsive web
design works on any screen – whether it’s desktop,
mobile or a tablet. Not only does it work, but it also provides
a consistent experience, meaning you will see the same thing,
regardless of what device you’re using. Imagine showing
a client something on your website in a meeting using your tablet,
only to find that it won’t load correctly, or that you have
to pinch and scroll and zoom for a couple harried minutes just
to find it. That’s just embarrassing. You’re better
2. Mobile and Tablet Compatibility
48% of users say that if they arrive on a business site that
isn’t working well on mobile, they take it as an indication
of the business simply not caring. (MarginMedia)
Ouch. Can you really afford that in today’s hyper-competitive
environment? Unless you are the kind of person that arrives everywhere
by private jet, probably not.
62% of companies that designed a website specifically for mobile
had increased sales. (Econsultancy)
If you cater to the mobile users, you will be rewarded.
3. Social Media Integration
Approximately 46% of online users count on social media when
making a purchase decision. (Nielsen)
By simply adding the Facebook integrations – ‘Like’
button, to the Levi’s site, it increased web referral traffic
by 40%. (Business Insider)
Social media influences eCommerce transactions. It’s that
simple. Lets revisit marketing before the digital medium became
king. Let’s say you’re networking at an event, and
you have people interested and excited about your product. They
want to go back to the decision-makers of their company and share
the information. What do you do? You hand them some brochures,
flyers, sales promotion materials, and your business card. They
bring these back to the decision-maker who now is equipped with
the information he or she needs to choose.
In today’s digital economy, social media is your chance
to spread flyers and share your business card. There’s a
little bit more finesse to it, because you’re not going
to just push a hard sell, but it’s still about creating
relationships and getting valuable information to the right people.
People live online and social media is essential for the spread
of information. Your company needs to have social media integration
with your website so that when someone finds your product or service
highly interesting, relevant, or useful, they can easily share
that information with their network. This means social media integration
benefits are twofold: social media helps you spread valuable information
about your company, products, and services, AND it helps drive
traffic to your website to help you close leads.
Content marketing distribution leads to a 2,000% increase in
blog traffic and a 40% increase in revenue. (Marketing Sherpa)
If you don’t have social media integration, you might be
missing out on easy referrals from prospects, clients, and other
You wouldn’t go to a tradeshow without sales materials.
Don’t go online without social media.
4. Fast Loading Time
40% of people will abandon a web page if it takes more than
three seconds to load. (Econsultancy)
The change in a website bounce rate spikes to 100% when a page
takes 4 seconds or more to load. It jumps to 150% if a page takes
8 seconds or more to load. (Mobile Joomla)
People will leave your site and not come back if it doesn’t
load properly. People are busy and impatient, and they don’t
have time for that kind of low-quality performance from you. You
might think you can afford to skate by with a low quality or mediocre
website, but it doesn’t work on mobile devices. You are
sending a lot of people away. Who knows how much business you’re
losing out on by shutting your doors to the growing population
of people who want to meet your business on mobile.
5. A Lead Nurturing Program
65% of B2B marketers have not established lead nurturing. (MarketingSherpa)
Nurtured leads produce, on average, a 20% increase in sales opportunities
versus non-nurtured leads. (DemandGen Report)
Companies that excel at lead nurturing generate 50% more sales
at a 33% lower cost. (Forrester Research)
Nurtured leads make 47% larger purchases than non-nurtured leads.
(The Annuitas Group)
If you would like to improve your sales and save money, implement
a lead nurturing program. These stats pretty much say it all.
6. Marketing Automation
Companies that automate lead management see a 10% or greater
increase in revenue in 6-9 months. (Gartner Research)
Marketing automation users report 3x more leads passed to sales
after one month. (Marketo)
81% of best-in-class companies list “wanting to close sales
faster” as their number one reason for implementing marketing
automation. (Focus Research)
If you are looking to increase revenue, consider implementing
a marketing automation program. It saves time, makes your marketing
more efficient, and increases sales. You’re probably in
the group of people who would like to close sales faster.